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"Prospect Research, or Advancement Research, is about working with development officers to identify people who are able and interested in contributing money to our non-profit organization's mission." --Jon White, Former APRA-MN Board Member
General responsibilities of a prospect researcher may encompass the following:
- Current Event and News Awareness - using all available media outlets to stay abreast of community events that might impact your organization;
- Prospect Identification & Qualification - discovering new donors while focusing on the prospect's affiliations, interests and ability to make a major gift; and
- Information Management - collecting, presenting and maintaining integrity of the data collected and developing procedures for the respectful and confidential use of that data.
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